A major UK pension provider revolutionised how it communicates, internally and externally, by using AI-generated video content. With the support of MBA Group’s Vidiu platform, the organisation now produces high-quality videos in minutes, enabling faster education, compliance, and conversion across the customer journey.
The Challenge
The provider needed a flexible way to deliver clear, timely, and engaging content across multiple domains:
- Member education and financial literacy
- Regulatory updates and compliance training
- B2B sales support for tenders and RFPs
- Internal communications across hybrid teams
Traditional video production couldn’t keep up with the speed, volume, or nuance required.
The Solution
The provider adopted Vidiu, MBA Group’s AI video creation tool, which eliminates production bottlenecks through:
- On-brand AI avatars for consistent video presenters
- Natural-sounding text-to-speech narration
- AI-assisted scriptwriting based on key message points
- Instant multilingual translations
- Reusable avatar personas for stakeholder communication
Vidiu empowered every team, from marketing to compliance, to create professional-grade video without studios or editors.
The Impact
At key conversion points, whether nudging a member or winning a pitch, clarity and timeliness make all the difference. Vidiu helped this provider communicate with relevance, speed, and emotional resonance, redefining what’s possible with AI video in financial services.
Member Engagement: How-to explainers, FAQs, and wellbeing content boosted portal usage and financial confidence
Regulatory Communication: Policy changes and compliance training delivered clearly and consistently via video
Sales Acceleration: Video case studies and follow-ups improved pitch differentiation and shortened sales cycles
Internal Alignment: Leadership updates and onboarding materials strengthened culture and clarity across teams