Retail

How a Personalised Year in Review Turning Platform Data into Member Pride

HIGHLIGHTS

Checkatrade partnered with MBA Group’s VideoSmart to create a personalised ‘Year in Review’ video for their trade members – celebrating individual achievements on the platform while reinforcing the value Checkatrade delivers.

The result was a highly shareable, engaging experience that strengthened the relationship between Checkatrade and its tradespeople, while giving members a powerful tool to showcase their success to their own customers.

“It was a great moment to celebrate our trades and to give them back a summary of how great they’ve been on the platform and that sharing of their year with their customers allows them to advertise their business, but also allows customers to see that they’ve done a fantastic job.”

Director of Retail & Events, Checkatrade