To kick of MBA Group’s first AI Week, Studio Certain hosted a breakfast panel to bring together leaders from across the creative world to explore how AI is reshaping culture, from design to entertainment, and what it means for the future of originality and authorship. With perspectives from Studio Certain, Fremantle, and PPL, this conversation challenged, inspired, and sparked new ways of thinking about creativity in the age of AI.
Speakers:
- Steve Johnston, Studio Certain
- Toby Prosser, Freemantle
- Camilla Waite, PPL