This online session brings together industry experts to explore how artificial intelligence is reshaping customer engagement.
Moving beyond one-off campaigns and generic interactions, the discussion will uncover how AI can drive smarter personalisation, strengthen trust, and turn everyday touchpoints into lasting relationships.
What You’ll Learn:
- The Past: How Customer Communication Evolved
Discover the challenges brands faced before AI, how early automation tools shaped expectations, and the moment AI began transforming customer engagement. - The Present: Where We Are Now
Learn how businesses today are using AI to create smarter, more personal communications, overcome common engagement hurdles, and keep customers connected across channels. - The Future: What’s Next
Explore how AI can drive long-term loyalty, the ethical considerations of personalised communication, and actionable steps brands can take to prepare for an AI-driven future. - Q&A: Your Turn to Ask
The webinar will close with a Q&A, giving you the chance to put your questions directly to the panel.
Meet the Panel
- Pooja Jain, Powerup AI
- Tom Anderson, MBA Group
- Gianfranco Cuzziol, CRM Specialist
- Sami Aintaoui, MBA Group